Melissa is a dynamic marketing and sales professional with 20 years’ experience and extensive knowledge of the Bay Area marketplace. Passionate and dedicated, Melissa has produced many successful marketing campaigns and events. Close relationships she has forged with advertising executives, media representatives and business leaders are key to her accomplishments.

Social responsibility is a major part of Melissa’s life. She started her charitable work by raising money for the Marin Theatre Company, Maritime Park Museum, and has been on event committees for The Family House Star Wars Premier and Mary Elizabeth Inn. Melissa has been an active member of the SF Rotary, Bay Area Arthritis Foundation, Women in Sports and Events and the Professional Women’s Association.

 

 

Melissa's Professional Experience

Current
April
2012
VP of Sales
Responsible for Sales Cumulus Media San Francisco Bay Area. Detect and create business opportunities, achieve company's sales goals, develop budgets, manage a sales team; recruit, hire and train.
2011
May
2011
Business Development
Identify and develop sales opportunities for key strategic prospects to achieve quarterly and annual budget goals. Collaborate with marketing, promotions and production to ensure customer focus alignment using broadcast media and digital assets.
2009
January
2009
Local Sales Manager
Manage daily sales operations and spearhead media sales. Motivate and develop sales staff. Identify opportunities and develop strategic plans to maximize opportunities. Maintain and nurture relationships with key accounts.
2007
January
2007
Local Sales Manager
Develop and train sales team. Generate quarterly and annual budgets. Collaborate with digital sales team and integrate sales marketing team to attain revenue goals.
2000
May
2000
Account Executive and Radio Disney Sales Manager
Develop and secure new business for ABC Radio properties: KGO, KSFO, Radio Disney, Raiders & 49'ers and special events. Research and develop prospect list to forecast sales growth.
1998
October
1998
Territory Manager
Responsible for the management of sell through of CK fragrance to Macy’s, Nordstrom’s, and Saks Fifth Avenue, in the Bay Area including San Francisco and San Jose. Volume responsibility-four million dollars. Collect and analyze sell through information and assess productivity.Build and maintain relationships with key account personnel.
1994
May
2000
Account Manager
Manager of three Lancôme counters and one Skincare Salon totaling $3.9 million annual sales volume. Supervise 5 managers and 32 employees. Obtain both sales and shortage goals for fall 96 and spring 97 seasons.
1988
August
1988
Assistant Buyer
Responsible for buying decisions for a chain of 54 dept. stores. Responsible for financial estimates, merchandise allocation, inventory adjustment and vendor relations. Evaluated stock and sales ratios to determine inventory requirements and trends. Assisted in merchandise selection and presentation models. Planned successful training seminars with national account representatives, as well as special sales events and trunk shows.

Radio & Internet Sales

Retail Sales

Associations

Media gallery